Bases and Secrets of Color Theory | Online Painting Course

Tired of flat, plastic-looking digital art?

Does your digital painting lack that juicy, tactile feel? Many digital art courses teach you how to blend everything perfectly, leaving your work looking airbrushed and lifeless. It’s time to change that. Discover digital oil painting: the secret to bringing the expressive brushwork, thick impasto, and vibrant energy of traditional physical mediums straight to your iPad or tablet.

Alai holding her pomodoro painting, high contrast still life

LET'S BREAK THE MYTHS

Stop Painting Mud

Painting doesn't have to be difficult if you have the right tools, formulas, and mindset! If you want to create stunning pieces with colorful palettes, first, we have to break down some myths and understand the basics, but with a fresh and fun perspective.

In this course, you'll find multiple exercises to learn traditional "old school" color theory step-by-step, but with a contemporary twist!

Let me guide you through this journey. Whether you are looking for oil painting for beginners or you are an experienced artist tired of flat colors, this course gives you the exact formulas you need.

More info
An extreme close-up digital painting of a vibrant green eye, a self-portrait study by Alai Ganuza. The iris is rendered in bright lime and chartreuse green with detailed window reflections in the pupil. The surrounding skin, eyelids, and brow are constructed using bold, visible, blocky digital brushstrokes that mimic traditional oil paint impasto, incorporating unexpected pops of lavender, mint, and terracotta. The artist's signature "Alai" is visible in the bottom-left corner.

ART+SCIENCE

The Core Methodology

Using the scientific method as inspiration, we will ask the right questions and iterate to find shortcuts, create processes, and propose automations to simplify the painting process and unlock your creative potential. Let’s begin this exciting journey together!

  • It depicts a vibrant still life study of a glass jar packed with bright green pickles in translucent yellow brine, alongside a sliced pickle resting in the foreground on a pink surface. The artwork features thick, blocky impasto oil brushstrokes on a square wooden canvas, highlighting a glass jar with a metallic lid and a hanging tag against a high-contrast magenta and turquoise background.

    Understanding Color

    Learn how to observe and analyze color in different environments and light situations, and apply color theory to your artwork depending on your objective.

  • Building Your Style

    Experiment with all my personal techniques, exercise with different color palettes, and incorporate the tools you love into your own painting style.

  • An original 12x12 oil painting of a black dog basking in intense golden hour sunlight. Features vivid orange and yellow highlights, deep violet fur shadows, a red background, and purple flowers at the bottom.

    Master Techniques

    Inevitably, we will also paint a lot! Unlike standard painting courses, you will use this opportunity to master hands-on, practical techniques that will permanently refine your unique style.

Hello Painters, I'm Alai Ganuza

I am a full-time oil and digital painter and educator focused on enhancing color and brushwork to make expressive and lively artworks. I studied physics and graduated in Fine Arts (UPV-EHU), where I realized that Color Theory isn't taught as deeply as it used to be.
I love to study light behavior, and I believe Color Theory is a powerful tool that will help you step up your artworks. But we need the proper techniques to translate that into the medium of our choice, whether physical or digital. Let's embark on this colorful journey together!

About me
  • Guidance on Materials

    I will explain all the colors and tools used, with alternatives. Start with your own colors and get new materials to experiment progressively.

  • Lifetime Access

    Available from any device. Watch wherever, whenever, and as many times as you want. No deadlines. Take the course even for 5 minutes a day!

  • Practical Exercises

    To learn to paint freely, we first master the foundations. You will find 20+ exercises to incorporate into your painting journey.

  • Create your own Guide

    The course packs all final exercises into a cute handbook you can refer to anytime you feel stuck and need a fresh push.

  • Community of Artists

    Find all the support from me and like-minded students in our private community. Exchange ideas, ask questions, and share your proudest moments!

  • Certificate of Completion

    Celebrate your progress! Once you finish all the modules and exercises, you will receive a personalized Certificate of Completion to show off your new mastery of color theory.

ABOUT tRADIGITAL COURSE

Frequently Asked Questions

Do I need to know how to paint before enrolling?

No! These painting courses are made for all levels. I start from the fundamentals and guide you through progressive exercises

What materials will I need?

For the color course, you’ll use basic paints. It is all about color theory, so you can join with any medium: acrylic, gouache, digital... If you want oils, the one I use the most, I also offer a crash course, "Oils 101," so you can catch up!

Can I get feedback or ask questions?

Yes, you have access to the private community where you can ask questions to the rest of the members and me, or just talk to me, and I will guide you through your journey.

After I purchase a course, how long will I have access to it?

You’ll have lifetime access to every course you buy. You can watch it as many times as you want, whenever you want, and from any device. Once you enroll, it’s yours forever.

Is there a trial for the courses?

Not a trial per se, but I offer a money-back guarantee for the first 14 days after your purchase. If you're unsatisfied with the course, just email me, and I'll process the refund promptly without any questions. I guarantee that all my students are happy with their purchases :)

Are the courses in English?

AlaiGanuza Academia is a platform mainly in English. However, all the videos have English and Spanish subtitles, where I not only talk but I demonstrate everything visually with a very simple language. Since you’ll have my support, I will communicate with you both in English and Spanish.

Why can’t I buy your course right now? (if closed)

My courses are only open for enrollment a few times a year. Between launches, registration is closed while I focus on supporting current students and other projects. You can join the waitlist to be the first to know when enrollment opens again and get early access to new course announcements.

Are the waiting lists the same as the newsletter?

The newsletter is my normal email list. I share with you in a more personal way, all the news about AlaiGanuza: future events, prints, commissions, discounts from time to time...

The waiting lists, on the other hand, are individual lists made for individual projects. Waiting lists are made to ensure you get the news of the course or event you are waiting for. Before anyone else, and often with special prices.

The Academy is Currently Closed.

Enrollment for Bases and Secrets of Color Theory only opens a few times a year. Don't miss your chance to transform your palette and stop painting mud!

Enter the link below to join the waitlist. You will be the very first to know when doors open, and you'll get access to special early-bird pricing!